Staples Drops Sinclair
"Staples Inc., the world's largest retailer of office products, will no longer advertise on Sinclair Broadcast Group Inc.'s local television news programs, a spokesman announced Tuesday.
The decision was partly based on e-mails sent by individuals who identified themselves as customers and complained that Sinclair's political commentary was one-sided, said Owen Davis, spokesman for Framingham, Mass.-based Staples. He did not specify the amount of advertising but said it was a "very small" part of Staples' overall media buy ... "
Staples to Drop Ads on Sinclair TV Newscasts
posted by Jimbo Trout @ Wednesday, January 05, 2005